Hi! I’m Shana…

…a relentless storyteller who thrives on challenging perceptions and transforming conversations

As a seasoned marketing strategist passionate about social impact, I excel at crafting compelling narratives, managing complex projects, and building strong partnerships. My expertise spans:

  • Strategic Communications

  • Data-Driven Storytelling

  • Digital Marketing

  • Crisis Communications

  • Policy Advocacy

I've partnered with industry leaders to drive high-impact campaigns, translated complex research into engaging narratives, and led groundbreaking projects. My ability to simplify complex issues and communicate them effectively has been instrumental in shaping national discourse on essential topics like emergency savings and retirement security.

What I Do

Strategic Marketing

I love working with people. I also love getting stuff done. I take the big idea, ask the hard questions, set clear goals, identify the audience, define the value proposition, and execute to grow influence.

Media & PR

I keep my finger on the pulse of what’s happening in and thrive on finding the unique media pitches that get attention. I also love writing op/eds.

Writing & Editing

How do you communicate a complex idea to an audience unfamiliar to you? By choosing your words carefully. I relish the challenge of finding new (and concise) ways to communicate through language.

Branding

Your brand is your reputation - the essence of your value. Having overhauled two companies’ brands, I understand the importance of the tiniest grammatical detail to the subliminal impact of color.

What People Say About Me

  • I had the opportunity to work with Shana when we were both consultants at Commonwealth. Shana is a highly skilled and dedicated marketing professional with a strong understanding of financial inclusion and wealth building. She quickly becomes an integral part of any team, seamlessly adapting to new environments and taking initiative on projects. Her strong organizational skills and ability to manage multiple projects simultaneously make her a valuable asset. Shana excels at translating complex ideas into clear, compelling narratives. Her strong writing and communication skills combined with her strategic thinking enable her to effectively engage with diverse audiences. I wholeheartedly recommend Shana for any role that requires a creative, resourceful, and results-oriented marketer.

    Catherine New, Senior Project Marketing Lead, Commonwealth

  • Shana is a strategic thinker, and we valued her help in everything from positioning the company to developing relevant pitches. I think she’s super creative, proactive and a storyteller at heart who is able to combine complex data with first-person stories to create a powerful, yet easily digestible and media-friendly storylines that resonated with our core media. I am proud of what we achieved together as we built SaverLife from a small San Francisco nonprofit to a nationally recognized brand.

    Rick Popko, Senior Account Director, Stanton PR

  • Shana's comms work made it clear to the world that only is SaverLife working to help our members save more, but that we are also working on the systemic and policy level to remove the systemic blockers that make it hard for Americans to build savings over time. Shana excels as a strategic thought partner, working cross-functionally on everything from brand positioning and design to SEO and content creation to help execute our vision.

    Susan Lyon, Director of Growth Marketing, SaverLife

  • Shana has been instrumental in the positive evolution of numerous facets of the organization’s communication strategy during her tenure, including ensuring SaverLife’s research and data tell an impactful story while being digestible to a wide array of audiences, driving the brand to ever-greater degrees of sophistication, exponentially growing SaverLife’s media exposure, and ensuring SaverLife is always part of wider, national conversations.

    Tim Lucas, VP Research & Analytics, SaverLife

  • I had the pleasure of working with Shana on the EARN to SaverLife rebranding project. In just a short time, Shana was able to pull together all the elements of a successful launch for their new brand. She helped develop messaging, an outreach strategy, plan a launch event, and create a brand new website. I was impressed by Shana's attention to detail, her knowledge and skills, and her ability to manage multiple components and problem-solve.

    Leeann Alameda, Brand Strategist

  • Shana led a full organizational rebrand, creating a unique and recognizable brand identity and point of view. Since the start of the pandemic, Shana's efforts amplified SaverLife's research insights, member stories, and impact in publications including the New York Times, Forbes, MarketWatch, Bloomberg, Nerdwallet, and more. Shana is an empathetic storyteller, and she treats SaverLife clients (and all) with respect, dignity, and warmth.

    Patty Moddelmog, Senior Manager, SaverLife