Stories fascinate me—the tales we hear and absorb give meaning to the world, help it make sense, foster empathy, and build connections across divides. Stories have the power to change the way we experience the world.

An English major at UCLA, I lived in a world of different stories and perspectives in one of the most colorful cities in the world. I built on that experience in Peace Corps Ukraine - experiencing, for the first time, the exported brand of my home country abroad. As the narrator, I had the unique experience of understanding my audience, the brand, the content, how the story was told—and the power the narrator can wield.

My infatuation with stories has grown since those days, and I’ve been lucky enough to make it my career.

My Expertise

Strategic Marketing & Project Management

  • Thrive in fast-paced environments, seamlessly integrating and taking initiative on projects.

  • Prioritize organization and efficiency, developing tools to foster effective and efficient collaboration across verticals.

  • Architect projects from conception to execution, authoring comprehensive marketing plans for complex initiatives, including audience research, messaging, and execution.

  • Leverage data insights to build a strong foundation for successful marketing campaigns.

  • Manage and excel at multiple projects and people simultaneously while maintaining high quality.

Content Creation

  • Utilize creative storytelling to elevate data and concepts into compelling narratives that resonate with diverse audiences.

  • Develop high-quality content such as blog posts, articles, op-eds, reports and briefs that educate and engage.

  • Craft clear, concise, and compelling brand messaging that connects with target audiences.

  • Deliver clear and effective communication across all channels, written and verbal—a strong writer and editor.

Financial Inclusion and Social Impact

  • Possess a strong understanding of financial inclusion, wealth building, and fintech for good, creating campaigns that drive awareness for social impact organizations.

  • Support advocacy on national policy on emergency savings initiatives through research, white papers, and grassroots organizing.

  • Understand and architect successful PR strategies that result in media attention.